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A targeted market strategy for tram and metro in Oslo? Experiences from comparable cities in Europe

Authors: Jon-Terje Bekken, Bård Norheim, Frode Longva
Report nr: 685/2003
ISBN: 82-480-0387-6
Language: Norwegian
Attachments Summary
Hele rapporten
Sammendrag

Oslo has a high share of rail based public transportation. It is important to consider the role of the different modes as the city changes. Some strategic actions may be necessary to make the different modes more attractive and competitive. This report is an attempt to raise the head above the day-to-day discussion, and to see what possibilities there are for a better targeted market strategy for tram and metro in Oslo. The report suggests some strategic directions in which the tram and metro can be developed. These are suggestions for discussion rather than answers to the balance between different modes of public transport in Oslo.The report estimates that the minimum effects from the first step towards the vision of the tram as a “moving sidewalk” to be in the range of 12 to 23 per cent increase in demand.

      

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